What is UTM?

Urchin Tracking Module or UTM can be used to track the respective user’s video views provided the email addresses.

How to setup UTM?

  • Under the Studio section in side menu, Click on Videos
  • Click on the “share” icon to expand the share window

track Video views with viewer's email

  • The UTM icon will be visible right next to “Embed”

track Video views with utm

  • Click on the “i” bubble to add the emails of your users manually or upload a CSV. It will create a unique trackable link

add emails manually or upload a CSV


How to view the UTM analytics?

  • Go to the “Analytics” section of the video for which you’ve setup the UTM.

video analytics report

  • Scroll down the to see “User impressions” for the emails added.

Video analytics users sessions